Ad Sitelinks in the AdWords API

in AdWords API

This article explains how to create sitelinks using the AdWords API Feed Services: a generic tool for creating ad extensions by creating feeds and associating them with your campaigns. The Feed Services have operations for most of the sitelink settings available in AdWords, but some of them are currently only available to beta testers:

  • modifying bids at the ad group level,
  • choosing sitelink descriptions, and
  • selecting the dates and times that the sitelinks will run.

It's hard to get access to the beta program, so you can't use these features for now and I won't discuss them further.

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