Tutorials explaining how to develop online advertizing software using digital marketing APIs.
Tutorials explaining how to automate the creation and management of AdWords accounts using the AdWords API.
Explains how to use the AdWords API Conversion Import Tool to upload and track your offline conversions in AdWords.
Explains how to manage Sitelink Extensions using the Feed Services of the AdWords API.
A simple way to grab some OAuth 2.0 tokens for use in an AdWords API application.
An outline of the mechanisms that can be used to login to a Google account with the AdWords API.
A step-by-step tutorial to help you get started with the AdWords API Sandbox. With full sample code you'll be up and running in minutes.
Explains how to automatically add a customer account to an MCC account using the AdWords API.
An article explaining how to use oAuth 2.0 to access AdWords accounts via the API.
Explains how to download reports from the AdWords API.
Introducing my component that makes building PPC tools easier.
A tutorial showing you how to automatically update prices in your ads using the Ad Parameters feature of AdWords API.
A tutorial that outlines the basic code required to access the AdWords API without using a Client Library.
Explains how to get a client id and secret for use with Google's OAuth 2.0 API.
Tutorials explaining how to automate the creation and management of Bing accounts using the Bing Ads API.
How to download your Bing Ads campaigns, ad groups, keywords, and ads using the Bing Ads API Bulk Service.
A tutorial with example code explaining how to create, schedule, poll, and download reports from the Bing Ads API.
Using AdWords Scripts to automate management of AdWords accounts.
Explains how to filter out data in a report built using AdWords scripts and AWQL.
A tutorial explaining how to create a performance report using AdWords Scripts and Google spreadsheets.
Downloading reports from the Core Reporting API.
A tutorial explaining how to import cost data into Google Analytics from ad networks other than AdWords.
Explains how to get the ID of an a profile for use with the Analytics API.
Managing Facebook Ads Accounts using the Ads API.
Articles on various web measurement techniques using custom scripts and tools such as Google Analytics.
Tracking websites using Google Analytics.
Using query string parameters to track Bing PPC campaigns, keywords, and search terms in Google Analytics.
Do you have a high bounce rate, but want to know if people are actually reading your articles? This tutorial will show you how to find out.
Some techniques for shortening URL's that have Google Analytics campaign tracking parameters, so they look neater and are easier to use.
Find out more about how Google Analytics actually works before deciding if you think it's a privacy threat that you really need to block.
Measuring advertising performance using conversion tracking tools provided by PPC vendors.
Explains how to track conversions from PayPal Instant Payment Notifications in Google AdWords.
Beginner level article that provides a step-by-step guide to setting up Conversion Tracking for Bing Ads.
Explains how to send a tracking pixel to AdWords when users click on elements of a page that don't lead to separate, taggable conversion pages.
Building custom website measurement tools.
A technique that avoids blocked third-party cookies by registering them against a first-party domain, and then sending them to a third-party service.