PPC Software Development

Tutorials explaining how to develop online advertizing software using digital marketing APIs.

AdWords API

Tutorials explaining how to automate the creation and management of AdWords accounts using the AdWords API.

Using the AdWords API Offline Conversion Import Tool

Published on Saturday the 9th of November, 2013

Explains how to use the AdWords API Conversion Import Tool to upload and track your offline conversions in AdWords.

Ad Sitelinks in the AdWords API

Published on Saturday the 7th of September, 2013

Explains how to manage Sitelink Extensions using the Feed Services of the AdWords API.

Getting AdWords API Tokens from the OAuth Playground

Published on Thursday the 29th of August, 2013

A simple way to grab some OAuth 2.0 tokens for use in an AdWords API application.

Authentication in the AdWords API

Published on Thursday the 14th of June, 2012

An outline of the mechanisms that can be used to login to a Google account with the AdWords API.

Using the AdWords API Sandbox

Published on Monday the 26th of December, 2011

A step-by-step tutorial to help you get started with the AdWords API Sandbox. With full sample code you'll be up and running in minutes.

Creating Accounts with the AdWords API

Published on Tuesday the 6th of December, 2011

Explains how to automatically add a customer account to an MCC account using the AdWords API.

Using OAuth with the AdWords API

Published on Wednesday the 2nd of November, 2011

An article explaining how to use oAuth 2.0 to access AdWords accounts via the API.

Downloading an AdWords API Report

Published on Monday the 10th of October, 2011

Explains how to download reports from the AdWords API.

AdWords API Development Simplified

Published on Saturday the 16th of July, 2011

Introducing my component that makes building PPC tools easier.

Dynamic Product Pricing using the AdWords API

Published on Sunday the 29th of May, 2011

A tutorial showing you how to automatically update prices in your ads using the Ad Parameters feature of AdWords API.

Connecting to the AdWords API Using Just SOAP

Published on Friday the 15th of April, 2011

A tutorial that outlines the basic code required to access the AdWords API without using a Client Library.

Obtaining OAuth 2.0 Access Tokens from Google

Published on Friday the 11th of February, 2011

Explains how to get a client id and secret for use with Google's OAuth 2.0 API.

Bing Ads API

Tutorials explaining how to automate the creation and management of Bing accounts using the Bing Ads API.

Downloading Campaigns from the Bing Ads API

Published on Tuesday the 29th of October, 2013

How to download your Bing Ads campaigns, ad groups, keywords, and ads using the Bing Ads API Bulk Service.

Downloading Reports from the Bing Ads API

Published on Wednesday the 13th of April, 2011

A tutorial with example code explaining how to create, schedule, poll, and download reports from the Bing Ads API.

AdWords Scripts

Using AdWords Scripts to automate management of AdWords accounts.

Removing Unwanted Data from an AdWords Scripts Report

Published on Friday the 5th of April, 2013

Explains how to filter out data in a report built using AdWords scripts and AWQL.

Automating Monthly Reporting Using AdWords Scripts

Published on Sunday the 31st of March, 2013

A tutorial explaining how to create a performance report using AdWords Scripts and Google spreadsheets.

Google Analytics API

Downloading reports from the Core Reporting API.

Uploading Cost Data into Google Analytics

Published on Sunday the 5th of May, 2013

Using the Google Analytics Cost Data Import Tool

Published on Thursday the 11th of April, 2013

A tutorial explaining how to import cost data into Google Analytics from ad networks other than AdWords.

Selecting a Google Analytics API Profile ID

Published on Thursday the 28th of February, 2013

Explains how to get the ID of an a profile for use with the Analytics API.

Google Analytics API Authentication

Published on Wednesday the 20th of February, 2013

New Google Analytics API

Published on Tuesday the 13th of December, 2011

Facebook Ads API

Managing Facebook Ads Accounts using the Ads API.

No More Email Reports from Facebook Ads

Published on Monday the 12th of March, 2012

Downloading Reports from the Facebook API

Published on Thursday the 20th of January, 2011

Web Analytics

Articles on various web measurement techniques using custom scripts and tools such as Google Analytics.